Membership Rewards... Customers Aren't Buying It
A recent survey of Canadian consumers shows that membership reward programs have little or no effect on their purchase decisions.

/Consumer Research News Articles/ - TORONTO, CANADA, July 17, 2008 - According to Canadians, membership rewards programs have little or no effect on their purchase decisions. A recent survey indicates that less than 30% of purchases are made in favour of retailers offering rewards and loyalty programs.

Of the 500 Canadians surveyed, a mere 6.7% felt that loyalty programs such as AIR MILES , PETRO-POINTS, and Frequent Flyer Miles influenced their buying decisions "always". Only 21% indicated that loyalty programs influenced their decisions "most of the time". Many of those surveyed suggested better customer service would more likely influence their purchasing decisions.

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Sasha Mohammed
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