Strativity Group Announces New Dates for the Customer Experience Management Certification Program
For the first time, customer experience management (CEM) certification is available in Europe

/Consumer Research News Articles/ - ROCHELLE PARK, NJ, July 09, 2008 - Strativity Group, Inc. a global customer experience research and consulting firm announced today its Customer Experience Management (CEM) Certification Program will be held in Europe for the first time. The program will be held on November 18-19, 2008 at the Crowne Plaza Birmingham NEC in Birmingham, UK making it easier for business professionals in Europe to earn their CEM certification.

The company has also announced the new dates for the certification program taking place in the United States. The next US program will take place on October 28-30, 2008 at the Marriott Teaneck at Glenpointe in Teaneck, New Jersey.

This program remains the first and only such program available to business executives who are interested in specializing in customer experience management. "The CEM Certification Program is an intensive and highly interactive program designed to give participants the tools and methodology needed to implement strategies in today's global economy," said Lior Arussy, President of Strativity Group, Inc. "Business professionals concerned about improving customer retention and loyalty rates will immediately find the innovative design strategies highly useful as they transform their product-centric organization into a customer-centric one."

Customer Experience Management (CEM) is a business strategy that focuses and redefines the business from the customer's view point. CEM represents a proven methodology that helps organizations differentiate themselves from their competition and develop a strategic way to maximize revenues and profits. The CEM Certification Program is designed to provide customer experience professionals a means to learn the complete infrastructure required for CEM program success.

The CEM certification program covers key issues such as:
• Identifying and prioritizing touch points
• Customer experience design methods
• Customer segmentations and how to focus on the right customers
• Financial models to justify experience redesign
• Employees' experience and engagement
• Methods to capture and utilize voice of customer data
• Organizational alignment

Certification from the program will be awarded to attendees who demonstrate their expertise and knowledge in CEM during the program.

Organizations that sent delegates to past CEM Certification programs include: ABN Amro Bank, American Airlines, Cargill, FedEx, Liberty Mutual, Merck, Nationwide Insurance, Philips, Ricoh, RJ Reynolds, Siemens, Waste Management and Wyeth.

To learn more about the certification program, please visit www.CEMcertification.com.

Press Release Contact Information:

David Swan
Strativity Group, Inc.
Marketing Manager
365 West Passaic Street, Ste 255
Rochelle Park, NJ
USA 07662
Voice: (201) 843-1315 ext 1004
Fax: (201) 843-1403
Website: Visit Our Website