Harsh Winter May Leave Drivers In The Cold
Interstate Batteries offers winter battery tips to keep motorists on the road; launches ad campaign to reach younger demo

DALLAS, TX, November 30, 2009 /24-7PressRelease/ -- Three-quarters of the nation will endure more days of cold weather this winter than in recent years and significant snowfall is predicted in every zone, according to the 2010 Farmers' Almanac. With harsh weather on the way, 58-year-old Interstate Batteries provides expert advice on ways to protect car batteries from the cold.

A vehicle's battery will lose 35 percent of its efficiency when the temperature dips below freezing and more than 50 percent of its power when the temperature falls below zero. Interstate Batteries recommends the following tips to ensure your battery is ready for inclement weather:

Check It: The cold weather can dramatically reduce a battery's available starting power, so have your car's starting and charging system tested every three months.
Charge It: Use a battery charger to maintain charge levels and keep the battery in good condition. A fully charged battery will not freeze until -76 degree F; however, a fully discharged battery could start to freeze at just below 32 degree F (0 degree C).
Maintain It: Inspect your battery cables, posts, and fasteners. Make sure your cables are in good shape and are secured firmly to the battery, and promptly address issues before they leave you stranded.

"As the weather continues to steadily drop, a battery's efficiency will decrease and produce less current making it difficult to start your engine," said Gale Kimbrough, Interstate Batteries Technical Services Manager. The colder temperatures also affect the engine's need for additional power during starting. The starting power required at freezing could be 150% of that compared to 80F (26.7C) and approximately 250% at 0 degree F (-18C). "At Interstate Batteries, we provide essential maintenance tips that will ensure your battery will last during holiday season travels."

Interstate Batteries will kick off its winter battery creative campaign this month with new TV commercials designed to reach an increasingly younger target demo. Videos can be found on YouTube ( http://www.youtube.com/watch?v=ctB6E_3OyCM ) and Interstate Batteries' Web site under winterizing batteries ( http://www.youtube.com/watch?v=54pmRLzd9ZE ).

The trusted Interstate Batteries brand promises outrageous dependability and advises drivers to perform these tasks a month prior to road trips to eliminate any problems.

Press Release Contact Information:

Lauren Jones-McClain
Interstate Batteries
PR
12770 Merit Drive, Suite 1000
Dallas, TX
United States 75251
Voice: 214-379-7000
Fax: 214-379-7007
Website: Visit Our Website