Escapade Announces that Sales of Santa Costumes are Down
Escapade reveals that early sales figures indicate that Santa may not be visiting this Christmas.

LONDON, ENGLAND, November 27, 2010 /24-7PressRelease/ -- Escapade fancy dress has revealed that early sales figures are indicating that kids across the country will be seeing a lot less of Father Christmas this year, despite the store having one of its widest and most varied collection of Santa costumes to date.
 
Leading fancy dress retailer Escapade has revealed that sales of Santa costumes to date have been at their lowest since the turn of the new millennium but strangely there have been increases in sales across the rest of the Christmas range of costumes.
 
However the fancy dress retailers do not believe there is a lack of Christmas cheer in the UK this season but instead believe the downturn in Santa costume sales may have been the result of two reasons; the current state of the economy and the proposed VAT increase during January 2011, which has had customers tightening their belts during the festive season.

The other possibility is down to the fact that there appears to be a decrease in Santa related advertising in the media this year, so sales figures may simply be delayed and other Christmas costumes become more popular.
 
Director of Escapade, Bhupendra Maisuria, commented: "It's been an interesting start to the festive period in regards to the Santa costume sales however I think the general consensus is that Santa is an obvious choice for dressing up for Christmas parties and customers are looking to be original with their costumes."

Bhupendra went on to add: "We are expecting to see a rise in popularity in other Christmas costumes such as Christmas trees and even Jesus as a result of this." 

Press Release Contact Information:

Nicholas Williams
Escapade
PR Contact
45-46 Chalk Farm Road
Camden, London
United Kingdom NW1 8AJ
Voice: 2074857384
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