PinPoint Research Launches MyCUsurvey.com To Give Credit Unions a Low-cost, Turnkey Approach to Member Research
New Survey Service Specifically Designed for Credit Unions Assesses Member Satisfaction Using an Approach that is Standardized, Accurate, and Inexpensive

EMERYVILLE, CA, January 28, 2011 /24-7PressRelease/ -- PinPoint Research today announced the launch of MyCUsurvey.com (www.mycusurvey.com), a new online, low-cost, web-based research tool designed specifically for the credit union industry. The new research service has been designed by financial professionals to provide credit unions with an affordable, standardized approach to conduct member satisfaction surveys that yields relevant insight to improve operations. MyCUsurvey.com will be demonstrated at the CUNA Government Affairs Conference to be held in Washington, D.C., February 27 through March 3.

MyCUsurvey.com offers a turnkey approach to customer satisfaction surveys, giving credit union marketing and service executives a standardized, benchmarked approach to assess member services. Rather than using a build-it-yourself survey, MyCUsurvey.com offers preconfigured survey templates designed by credit union professionals to provide basic demographics as well as measures six key areas, including overall satisfaction, willingness to recommend, branch satisfaction, employee performance, and service satisfaction. The surveys are conducted using MyCUsurvey's integrated Web/IVR (interactive voice response) system so there is no risk of interviewer bias. And MyCUsurvey is available for as little as $700 per branch.

"After working with financial institutions for more than 15 years, we realized that credit unions lacked a standardized approach to measure whether their services were in touch and on track with member needs," said Dr. Jack Bieda, president of PinPoint Research and founder of MyCUsurvey.com. "Our new online survey tool fills that void with a resource that provides timely, relevant insight into member satisfaction at a very affordable price."

Reports include benchmarking data, comparing performance to national, regional, and like-sized (by asset range) credit unions. Benchmarks are created from an independent national sample of credit union members and updated bi-annually. The reports also include easy navigation to assess the results quickly, and charts and graphs that make it easy to review the data and package it for presentation. All the raw data can be downloaded as spreadsheets for further analysis.

MyCUsurvey is designed to work with any kind of member outreach program. Marketing executives simply login to the MyCUsurvey.com portal and download the survey invitations they need. Invitations can be printed for direct mail or insertion with a quarterly statement, or sent as e-mail. MyCUsurvey then collects the responses and provides a secure link to the results and benchmark data. The report includes relevant demographic results, breaking out responses by age group, length of membership, and frequency of branch visits. And when a survey reveals a dissatisfied member, MyCUSurvey.com can initiate an "instant alert" so the credit union's customer service team can follow-up.

And MyCUsurvey.com is extremely economical. All surveys are delivered as standardized templates and the results are available through the MyCUsurvey portal, so there is no need to hire additional staff to write, deploy, gather, or tabulate data. Surveys are available starting at $700 per branch or $1,100 for a credit union-wide survey. Clients can add pre determined open-ended questions as well for a nominal fee.

MyCUsurvey currently offers a branch member satisfaction survey. Other surveys, including a Credit Union Employee Engagement Survey, Loan and Services Survey, Competitive Survey, and Lost Account Survey, are scheduled for release later this year. For more information, visit www.mycusurvey.com.

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