Research Now Expands its Mobile Offering to the Australian Market
Research Now's Smartphone App opens new possibilities for collecting timely and quality data for the Australian market research industry

PLANO, TX, July 27, 2011 /24-7PressRelease/ -- Research Now, the leading global online sampling and data collection company, today announced the launch of its smartphone application in Australia. First launched in the United Kingdom in May, Research Now's Smartphone App is the first application with full survey functionality linked to a trusted research panel.

The application will offer researchers access to respondents' opinions anywhere, anytime in a manner they are both open to and actively engaged in. Furthermore, it will open channels for accessing hard-to-reach demographics; notably, younger and more tech-savvy age groups, particularly young males.

"According to a recent Telstra study, nearly half (46%) of all Australians now own a smartphone with this figure expected to grow to more than 60% over the next 12 months," commented James Burge, Managing Director of Asia Pacific. "We are delighted to expand our mobile capabilities to the Australian market, offering our clients the ability to access this growing population and collect data from respondents connected to their mobile devices. The convenience, speed and interaction of these app-based surveys offer research on-the-go, improved response rates, and the opportunity to capture data in new ways."

Surveys are delivered directly to the user's handset and can be completed at a time and place convenient to panellists - even when an internet connection is not available. Responses are then collected as soon as the app is activated and the device is back online. Based on existing survey platforms, and with full survey capabilities, data is delivered to clients in formats consistent with traditional online survey research and can be integrated with existing methodologies.

Burge adds, "Research Now's Smartphone App is the first application of its kind to reach Australia, and represents a fundamental shift in the way future research will be conducted in the coming years. We are excited about the potential this holds for our clients both at the present time and looking ahead. Much akin to the early stages of online research, back in 2000, we are now working to understand the differences and opportunities presented by smartphone technology in order to deliver timely and quality data to our clients."

The app is currently available for iPhone and Android owners who are members of the Valued Opinions Panel, one of Australia's leading online market research panels. Panellists can download the complimentary Valued Opinions App in the respective stores - iTunes App Store and Android Marketplace.

"iPhone" and "Android" are trademarks of Apple Inc. and Google Inc., respectively.

Press Release Contact Information:

Heather Milt
Research Now
Public Relations Manager
5800 Tennyson Parkway
Plano, TX
USA 75024
Voice: 214-365-3678
Website: Visit Our Website